Our Mission

At DinaRossa, we believe that elegance and authenticity transcends boundaries. We design modest clothing and hijabs that honour dignity and faith, while embracing beauty, style, and confidence for everyone, whether Muslim or non-Muslim. We want you to feel graceful in what you wear, choosing pieces that reflect your values and identity, without compromising on freedom, comfort, or modern flair.

Beyond clothing, our scent sprays are made to complete the experience of self-expression and wellbeing, a gentle, uplifting touch that connects the outer with the inner. We envision DinaRossa as more than a brand: it’s a welcoming space of respect, diversity, and empowerment, where modesty is celebrated as a joyful choice, and beauty is both seen and felt.

    CEO

    Our founder and CEO here at Dina Rossa created the brand with her love for fashion, sparking the creation of more than just a brand. She envisioned a welcoming community rooted in modesty, faith, and style. Though she remains anonymous, her dedication is evident in every design: from gracefully cut modest garments and carefully crafted hijabs to uplifting scent sprays that feel like a soft signature.

    Her goal has always been to create a space where people of all backgrounds can feel seen, respected, and confident in what they wear. Under her guidance, DinaRossa is more than clothing... it’s a movement of kindness, identity, and beautiful intention.

    President

    Dina Rossa's President, Sophie, plans each Dina Rossa drop with precision, sets and oversees timelines, seeks inspiration to keep the brand fresh, and leads outreach efforts that grow our community. She carries our vision forward, making every launch and detail feel important and unforgettable.

    Under her guidance, DinaRossa’s aesthetic, voice, staff, and presence remain consistent, thoughtful, and inspiring. Sophie ensures each design, each campaign, and every interaction feels elevated, personal, and stays true to our mission.